SURF: Strategic Transformation
surf.nl
+ strategy
+ scenario planning
+ portfolio strategy
SURF brings together 130 Dutch research and education institutions under a single, collaborative IT umbrella. In my role, I drove several strategic initiatives: I defined clear product and service propositions, crafted a cohesive portfolio strategy with distinct service domains, and built detailed domain roadmaps.
We are now refreshing SURF’s overarching strategy and its strategic narrative, aligning the organisation’s vision with concrete, scenario‑based planning. This ensures every initiative remains coherent across multiple possible futures.
Through this integrated approach, SURF is reshaping its service architecture, streamlining internal operations, and positioning itself for sustained success amid uncertainty.
Mave.io: Market Proposition & Go-to-Market Strategy
mave.io
+ market proposition
+ business strategy
+ go-to-market
Mave.io is a European video platform with a strong focus on user experience, providing smooth, cookieless video in just a few lines of code. Video superpowers that will greatly benefit creators, developers and website owners to create incredible digital experiences via a simple, reliable and beautiful video embed. I worked with Mave.io to develop their business strategy, proposition and go-to-market strategy.
Saint-Gobain Sekurit: Digital Services Strategy & B2B Platform
sgs.com
+ business strategy
+ proposition
+ business model
+ customer testing
credits demo:
Floris Deerenberg
Saint-Gobain Sekurit is a leading automotive glass producer and technology innovator. I worked with them to develop new digital business models and services beyond their physical products. We created a data-driven services strategy and built a B2B platform for commercial fleets, delivering on-demand, on-site vehicle services to minimise downtime.
HERE Technologies: New Business Strategy & Data Solutions
here.com
+ strategy
+ proposition
+ business model
HERE Technologies is a global mapping and location intelligence company. I worked with their innovation team to develop a new business strategy and, following this strategy, customer propositions. We created data acquisition solutions to improve real-time map accuracy from traffic and road conditions while protecting user privacy.
Let's get in touch
A one day strategy workshop to explore future scenarios or a full-fledged innovation project to launch a new product or service. Based on your situation we create a made-to-measure solution. Schedule a 30 minute call below to discuss your request.